Boutique Leads

For Clients With Unique Or Specialized Marketing Needs:

Example
Clientele for special, hand-crafted hats & costumes made and designed to order by independent milliners and costume designers.

• Boutiques in fashion-conscious countries like Russia, France, and Italy.
• Companies that provide boutique apparel for hat and period costume fanciers.
• People who manufacture clothing for people interested in historical reenactment.

We suggested this to a client that they provide this unique service to Russians in need of specialized or historic hats & costumes (reaching emigre Russians both new and old who have a love and interest in national Russian traditions.

• Expensive Boutique Bridal Shops in Russia, Ukraine and Belarus.
  Affluent women who live in these major ex-Soviet republics are enthralled by the beauty of old Slavic traditions. In this case, we advised our client to offer varying types of historic wedding costumes which are in demand for sumptuous society weddings.
• The Russian Nobility Abroad. "New Rich Russians" Abroad.
  There are two reasons for this: the Orthodox tradition of women attending church with covered head. Quite often, the church may be the only place where a woman can arrive wearing a fashionable hat. Meanwhile, the former Russian nobility, wherever they may be, maintain the traditions of Old Russia. "New Russians" spurning the Soviet past, are ardent clients of boutique milliners as they emulate the fashion sense of the old Russian nobility. Either way, these groups are principal supporters of charity society balls in Russia and in the Emigration-therefore great potential clients for boutique milliners and costume designers.
• Organizers of society balls (i.e. "Russian Nobility Ball" or "Christmas Ball of Prince Obolensky" when attendees dress in historic costumes). The lists of attendees of such events are vital to boutique milliners and dressmakers.

For clients who create hats & costumes for historical or reenactment customers, we would provide such things as copies of vintage fashion magazine pictures of historical costumes and classic hat designs (i.e. culturally important 19th century journals such as "Russian Antiquities")