|
We organize effective DM campaigns with
a full range of services
- from translation/adapting/ publishing information materials to
advanced services
requiring special know-how.
|
Strength 1
|
We concentrate on specific niche areas.
We closely analyze the results of every DM campaign.
We strategically position and organize information for
each campaign done on behalf of our clients.
Our professional advice to clients is eminently practical and
sensitive to your competitors/partners' experience.
We'll help you avoid mistakes made by other direct mailers
seeking business opportunities.
|
Strength 2
|
|
Depend upon our company network of
locally based agents throughout Russia/CIS.
Our agents will give you regionally based advice
and personalized assistance with all your DM campaigns.
|
Strength 3
|
Our methodology for advising companies new to
Russia/CIS markets are known for their effectiveness and profitability.
We minimize your expenses while reaching your target market. Here's how we do it:
|
Step 1: We Make Partnering Contacts
some companies won't sell without the necessary background prepping to make sales. Before reaching direct clients they have to establish partnering contacts (e.g. for technical support - which services similar equipment like your own, etc.).
- We make a list of your potential partners.
- Our direct mailing and telemarketing services will initially reach 20% of the total number of companies in your target group in order to understand how best to contact them. We understand how important to make sure that the targeted group is the right one.
- We'll then initiate calling/sending proposals to the rest of companies on your targeted market list.
Step 2: For your direct clients, we establish D.M. campaigns in these steps.
- After we refine strategy, ads and company lists, we make sure that your marketing campaign is an effective one-before contacting the rest of the companies on your target list.
- If your company list is big, we'll mail 50% of the companies on that list approximately 1 1/2 times per month to ensure the best customer response.
|
Strength 4: |
Together, we'll analyze your results and plan your next steps
for an effective expansion into regional markets.
We'll help you create, maintain and prospect
for data regarding your most promising customers.
For our clients, we have advanced services such as Customer
Prospector, a systematical approach for helping you with
the Russia/CIS market.
|