Learn More about Our Sources and How We Can Help You Avoid Business Lemons

Why PlanetInform Sales Leads?

B2B Direct Marketing, trade shows and industry publications are simply starting points in reaching your buyers in Russia/CIS. This lucrative market is still in development due to its young infrastructure. Western companies should know that with most Russia/CIS sectors, the role of associations and other professional organizations are not as important as they are in the West. Russia/CIS companies operate without such safety nets. In such an environment, it is vital to make direct approaches to those companies and at the same time build strong personal relationships of trust and friendship.

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Look at leads that other companies have bought from us. This collection of leads can be likened to a living organism – constantly growing and changing. It reflects today’s supply and demand for products and services in Russia/CIS markets.
“The Popular Leads” section shows leads in great demand.

When you choose your sales leads provider for your direct marketing campaign in Russia/CIS, take into account if they have solid information about the peculiarities of the Soviet legacy in the Russia/CIS market.
- Your sales solicitation might end up with a “Dead soul” – the Russian byword for old Ex-soviet companies which continue to be listed by government agencies although they aren’t active businesses.
- Without good leads, you may unwittingly engage in fruitless dealings with a Russian “Potemkin village” - short-lived businesses which can disappear overnight (this often happens in Russia/CIS)
- If you want numbers and statistics from your potential clients – such as company output and size – remember that some sectors (i.e. trade and finance) NEVER reveal their statistics…

Learn More about Our Sources and How We CAN Help You to Avoid Business Lemons